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In 2017, American Express reached out for help creating content that resonated with business owners at all stages of their journey. We did that and more.

One of the most well-known financial brands in the world, American Express was looking for a way to provide valuable content to their global audience of small and medium-sized-business owners and leaders at other organizations. Business content is usually one-dimensional, focused on giving advice on managing a business, but for most professionals it’s the overlay of everyday life that makes it tricky.

Market Research
Audience Insights
Content Strategy
Content Development
Positioning and Messaging

Balancing work and life

We developed a content series that offered practical business advice, providing readers of the American Express Trends and Insights blog with relevant and relatable insights.

Collaborating with the American Express content team, we created an editorial calendar that aligned with their content objectives and provided timely pitch ideas. Our CEO, Amber Anderson, contributed over 100 articles (and continues to add more), presenting a unique and multifaceted perspective.

Amber’s content quickly gained popularity, becoming some of the most engaged pieces on the site. This success led to more collaboration opportunities and the launch of her own column, "The Marketing Mix by Amber Anderson."

Amber is an editor's dream: She produced very low-touch, high-value content, very quickly. The quick turnaround did not diminish the quality of the content. Would work with her again, and recommend your team does, too.

Tomi Akitunde, Editor at American Express

Explore our work

Arizona State University