As our world grows increasingly polarized, it will be the big thinkers who bring us back together.
Small business owners, intrapreneurs and women have the potential to create substantial change, fueled by the right insights and inspiration. In its push toward this mission, TED expanded its flagship TEDWomen conference and turned to Tote + Pears to help them find diverse, innovative, action-oriented people who are ready to address today’s challenges along with what’s up next.
- Research
- Consulting
- Campaign Strategy
- Brand Activations
- Content Development
In 2024, we worked alongside TED to help them bring new voices into the TED community, and create a marketing framework they could use again and again.
Entrepreneurs
There are 33.2 million small businesses in America, which combined account for 99.9% of all U.S. businesses.
Intrapreneurs
Intrapreneurs drive innovation inside organizations, blending entrepreneurial spirit with corporate resources.
Looking for inspiration
Engage and inspire
Our collaboration includes a brand campaign and two brand activations, all designed to empower and inspire in the lead-up to the much-anticipated TEDNext conference in October.
Photo Credit
Explore our work
Storyworth
Across generations
Reminding the product and marketing team that every family’s story is different and that they all are worth sharing.
Baldwinand
Managing parenting moments
Collaborating with an ad agency to connect an e-commerce brand with new mothers searching for meaning in everyday moments.
American Express
Balancing work and life
Getting business trends and insights to the 33 million+ U.S. small-business owners who have more than work on their minds.
Shipt
At work
Reminding the employees at this good-hearted tech company that work matters, but they matter more.
Kapor Center
As people of color
Removing barriers, which start as early as kindergarten, that prevent people of color from succeeding in tech careers and as entrepreneurs.
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