Marketers create from personal experiences, which can limit their reach with audiences from different backgrounds and demographics. Storyworth discovered this reality early on during their rebrand.
After hiring a branding agency with strong credentials, Storyworth’s founder and its head of product realized that simply hiring a creative agency is not enough to build a strong brand. The agency must also embrace and reflect the diverse range of life's experiences.
- Market Research
- Audience Profiles
- Consulting
- Strategy
Storyworth products aim to connect families, but family life varies. They needed a brand framework that supports this reality.
Race and ethnicity
Immigration
Estrangement
Love
Culture
Abilities
Marriage
Bridging cultures and generations
Every story is worth telling, and each one is different.
For two months, we guided the Storyworth team through the branding process, sharing audience insights, highlighting gaps in their agency’s creative and providing strategic recommendations on how to find and connect with their audience in more authentic and meaningful ways.
Immigration
Through strategic workshops and review sessions we placed the Storyworth team in their audience’s shoes, highlighting their thought process and the brand’s role in their journey.
Race and ethnicity
By focusing on their audience, Storyworth has created a brand that welcomes individuals from diverse backgrounds and life stages, enabling them to connect with themselves and their families through the Storyworth brand.
Estrangement
Relationships
Explore our work
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Balancing work and life
Getting business trends and insights to the 33 million+ U.S. small-business owners who have more than work on their minds.
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On a journey of self-discovery
Inspiring a wave of change makers — entrepreneurs, business owners, women — to continue pushing forward.
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Managing parenting moments
Collaborating with an ad agency to connect an e-commerce brand with new mothers searching for meaning in everyday moments.
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Belonging at work
Reminding the employees at this good-hearted tech company that work matters, but they matter more.
Kapor Center
As people of color
Removing barriers, which start as early as kindergarten, that prevent people of color from succeeding in tech careers and as entrepreneurs.
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