Nearly 12 million women left the workforce during the COVID-19 pandemic, erasing decades of progress. Globant wanted to bring them back, stronger.
One of the most diverse and progressive technology companies in the world, Globant was looking for a way to bring hope back post-pandemic by not only helping women return to the workforce, but introducing them to tech and preparing them for successful careers. They started with 10,000 women, and with our help, reached hundreds of thousands by bringing together their partners, clients, employees and the press through an integrated brand awareness campaign.
- Research
- Campaign Strategy
- Campaign Messaging
- Content Strategy
- Content Development
While other companies were talking about women, we built a campaign that connected women at all phases of their journey.
Navigating a career in tech
The tech industry has a reputation for being alienating and unforgiving to women. It doesn’t have to be.
Globant views difference as a differentiator in tech and was keen on bringing that message to life with a campaign centered around the origins of our differences: being human.
Campaign concept
From there, we built a cross-channel marketing plan that leveraged events, content, ads and social designed to bring awareness and increase engagement.
Events with industry thought leaders
Content marketing
Moodboard
Campaign plan
Explore our work
American Express
Balancing work and life
Getting business trends and insights to the 33 million+ U.S. small-business owners who have more than work on their minds.
TED
On a journey of self-discovery
Inspiring a wave of change makers — entrepreneurs, business owners, women — to continue pushing forward.
Baldwinand
Managing parenting moments
Collaborating with an ad agency to connect an e-commerce brand with new mothers searching for meaning in everyday moments.
Shipt
Belonging at work
Reminding the employees at this good-hearted tech company that work matters, but they matter more.
Kapor Center
As people of color
Removing barriers, which start as early as kindergarten, that prevent people of color from succeeding in tech careers and as entrepreneurs.
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